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Planning Your Own IGaming Business Platform?

12 Apr

Before the COVID-19 pandemic, there was not much talk about iGaming, real money games but during the pandemic period where everyone has to stay at home a new era of online gaming is discovered. iGaming is one of the top popular games in recent times. iGaming includes a wide range of games that had been so far possible only physically. So, what are the ideas to make an iGaming business platform?

Let’s take a look in detail.

What is iGaming?

Carrying games in your pocket is iGaming i.e. virtually everyone is carrying thousands of games on their mobile devices.

iGaming consists of real money games (Skill-based games), virtual money (skill and luck-based games) games i.e. cards, sports, puzzles, boards, hyper-casual games, Fantasy sports, etc.

It is not only restricted to sports wagering but includes a lot of fun and real earning. This mobile gaming involves a variety of activities such as mobile gaming like Rummy, Callbreak, Teen Patti, Solitaire, and sports betting. iGaming is gaining popularity day by day and has become one of the most mainstream in the entire gaming world.

Game Selection

While developing an iGaming platform, this is one of the things the owner needs to pay more attention to. The owner needs to think will it be a real money game or virtual money or both including Fantasy sports or not.

Real Money Game

A real money game is a kind of game that is played on online media and real money is wagered on the outcome. In short, it is a type of game where real money is involved and played through digital media like mobile devices. The person playing the game can purchase chips/coins to play the game. Here each chip/coin has a monetary value. If a person wins he/she can earn more chips/coins and if they lose, chips/coins will be deducted from their account. Here one interesting thing is that when a person wins he can convert those into real money and can withdraw from his/her bank account.

Some examples of real money games are Rummy, CallBreak, Carrom, Ludo, Solitaire, Poker and some fantasy sports apps like MPL and Dream 11.

Virtual Money Game

Another type of online gaming is virtual money games. However, the points and coins are used in the game to play the next level and the chips/coins here don’t have any monetary value. The earned coins and points just determine the skill level of a player. The purpose of virtual money games is to enhance the gaming skills of players and entertain the players.

Some examples of virtual money games are Teen Patti, Andar Bahar, BidWhist, Football Kick, Candy Crush, etc.

Fantasy Sports

Fantasy Sports is one of the fastest-growing real money games markets. Believe it or not, game apps like MPL, Dream 11 have almost 90% of the share in the gaming market. The main reason behind this is the current IPL season. There are many more fantasy sports available in the market but they are seasonal. Like, when the season of the football league starts then the fantasy sports real money games related to football will gain the highest users and will generate the highest revenue.

Know the Specifics

The problem starts when you don’t know what you want for your business. You have to be very specific and accurate about your business plan. The iGaming sector is a huge one that can be divided into many different brands.

Factors You Need to Look at While Planning an iGaming Business Platform

  1. Perfect Vendor Selection (Game Development Company)

You must be aware of what an online game development company does. The below-mentioned points are the things the owner needs to take care of.

  • The company should be highly experienced with previous work or with your similar work requirements.
  • The company should be capable of handling/ developing multiple games for you.
  • The company should have previous proven successful experience of handling 10k+ concurrent users.
  • The company should have a complete in-house staff starting from 2D/3D Graphics Designers, Frontend-Backend developers, QA (Testers), Project Managers, and Server Team.
  • The company should have a proper in-house server management team so they can guide you with their customized server architecture which shall be useful in a cost-saving of your game.
  • The company should have proven experience in working with big brands on their multiple repetitive projects.
  • The company should be able to guide you with the SOW(Scope of Work) if required and should be able to guide you from ground zero till the release of the application and the company should be able to help you.

In short, the company should be able to guide you from scratch and the company should be capable of providing you post maintenance & future customization services.

  1. Server set-up

Game server architecture is as essential as code development. Without a robust and scalable server, you can’t expect your game to succeed. Before releasing the game to market, highly efficient servers are required that can handle thousands of users concurrently. If the server can’t handle the users the game app will crash and might spell disasters. To avoid that, make sure you have a good server before releasing the game.

  1. Region or Genre of gamers

This is a small but important topic, you need to decide which game type and which age group you are targeting for a successful game. Suppose, you have a fantasy game, your targeting age group will be 25 to 40. These are the people who are largely active on social sites and show interest in fantasy games. Also, you need to follow the latest trends. People may don’t like outdated UI/UX. Let’s take an example of India. India has more than 50% of the young population in the world and it is the largest growing iGaming market. So, you need to decide the best game type for the target audience.

  1. Marketing

Once you launch the game, the rest of the work comes to the marketing team. To make the proper marketing strategy is required that drives you towards success. The responsibility of the ASO and SEO team is huge. They had to make sure the game app is reaching every possible user who is active on social media. 

  1. Obtain a Gaming License

Obtaining a gaming license is very important as without certification the operation of your business is illegal. You have to know more about the popularity of the game you want to make in your country. In this way, it will be easier for you to get the license. Make sure what are the do’s and what are the don’ts.

  1. UI and Payment Gateway

Your UI is your face in front of potential clients. It represents your game app development skills and techniques. You need to personalize it well so that it stands out from others. In addition, the payment methods and gateways must be secured. Having a feature like the multiple reliable payments option is a huge bonus.

Wrapping Up

The above-mentioned points are the best planning methods to start an iGaming business platform. So, what are your thoughts? Would you like to own an iGaming business platform? Are skill-based games allowed in iGaming? Well, that sounds like another interesting topic.

Read More: What is iGaming? Are skill-based games allowed in it?

Sharing With

Alpesh Vaghasiya

The Founder & CEO of Artoon Solutions Pvt. Ltd. who has experience of more than fifteen years in the mobile app development industry. With his exclusive strategies and team leading skills, he has been helping his fellow people for their business growth digitally. Being an integral part of the the industry and contributing to the small & large businesses for developing their online presence, he is a true inspiration.

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